Accordemy’s course on Fundamentals of Website Content Development focuses on teaching the importance of quality website content.
Above all, the 21st century is known as the age of technology. The Internet has changed every aspect of our lives. Interfered and improved the way we do business, the way we educate and see ourselves, and communicate with each other. Over the last decade, corporate communication and marketing have changed dramatically.
The Internet-enabled marketers to thrive, especially with easy website content management systems. Moreover, it holds a low-cost marketing and communication tool that can reach a large audience. Ultimately, content is the essence of Internet marketing. To make a business grow, good website content is the way to start. Good content is what will set the website apart and deliver the right message to the audience.
The course on Fundamentals of Website Content Development focused on few objectives:
- How to develop a workable website content
Website content that is relevant to the user will motivate them to stay on a website longer. Creating content that will answer their inquiries or help in other ways, should be the final goal. Furthermore, quality content equals satisfied visitors that soon become fans.
In summation, quality website content should:
- Be clearly written,
- Cover the right topic,
- Amuze and hold the reader’s attention,
- Accentuate the right matter,
- Utilize the keywords appropriately;
- The benefits of having regular fresh content on your website
Mainly, the aim of putting fresh website content is to improve the quality of the user’s experience of it. Search engines love content, especially frequently updated content. If you want to get people to your site, it’s important to provide content that people want to see. Although, fresh content does not always represent newly published content. It can be content of dynamic nature on a trending topic or reflecting on popular data.
- Using daily business content as website content
Generally speaking, staying relevant on the Internet is important, so updating the website frequently is crucial. Therefore, blog posts on current industry events, new products, and offers, and company news will keep visitors coming back to the website.
The importance of SEO in website content
- How to write an SEO-friendly content
Website content can be effective and get the required results if people can find it. Content can not be found without good SEO, which includes the use of keywords, internal, external links, alt text, etc. To illustrate, SEO – Search Engine Optimization is a vital digital marketing tool. It makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Effective keywords are well-researched, thoughtfully chosen, and skillfully used words in your content. But what are keywords, precisely? Keywords are terms and expressions that are used to find online content, and that brands use to connect with people who are looking for their products and services.
All things considered, SEO is a complex operation that contains many capacities, tactics, and practices. Moreover, these practices are constantly evolving as behaviors vary, as new technologies emerge, and as search engines change their algorithms. That being stated, SEO is still of the ultimate importance for any organization that wants to be visible online.
- Enhance digital material for online use
Surely enough, one of the best ways to promote website content and generate traffic is through social media. To get the most from the content, you must harness the power of social media. For best results, promote website content through social media sites like Facebook, Twitter, Linked In, and Google+. Admittedly, to promote a website on social media, it needs to have a solid background story. Buyers or readers prefer to read or buy products they recognize. Achieve brand recognition is one of any interest’s most important marketing goals. Thankfully, social media provides easy and effective brand building.
Second day of the website content development course
On the second day, the course focus was on different practical topic, such as:
- Learning to use WordPress as a Contributor/Author;
- Optimizing Images for Website Use;
- Optimizing Video for Website Use;
- Practical Work – in group;
- Review and feedback on practical work of participants
- In conclusion – quiz;
Here, you can find the link from the course’s video documentation.